Semiotics of globalization of culture in commercial TV commercials

This article is written in semiotics and seeks to explore the global aspects of commercial television advertising. For this purpose, two examples of Iranian television advertising have been selected.Studies have confirmed that commercial television commercials are cultural texts that present subconsciously the ideological meanings to their audience. In the selected sample, reviews reveal some of these hidden meanings. The semiotic analysis of these two commercial ads showed that they have shown non-Iranian definitions of some concepts; for example, taste and beauty. The analysis shows that the redefinition of the person in this ads has been reduced. It seems that through the reduction of a person to an object or a member of the body of the builders, they display the importance of their goods. Finally, it is concluded that the myths of "superior foreign commodities" and "globalization as a relief" are historical events that advertisers want to show as natural and Intrinsic property of foreign goods and foreign lifestyle.