"The Encounter of Iranian Culture with Time: A Semiotic Analysis of the 'Chehel Tikeh' Program on Nasim Network"

Document Type : Original Article

Authors
Hossein Sarfaraz 1
fatemeh montazeri hedeshi 2
1 Assistant Professor of Communication Sciences, Allameh Tabataba'i University, Tehran, Iran
2 PhD Student in Social Communication Sciences, University of Tehran (Corresponding Author)
10.22034/jcsc.2025.2036885.2762
Abstract
This research aims to explain the cultural dynamics of Iranian society, part of which lies in the contrast between past-oriented and future-oriented cultures, and also how media such as the 'Chehel Tikeh' program on Nasim Network can play a role in reproducing past-oriented discourse. The main question of this research is how and through what mechanism this program transforms the non-text past into a living past or text. This research has been conducted using the cultural semiotics method of the Tartu-Moscow School, employing concepts such as binary oppositions, self and other, culture and non-culture, text and non-text, and the mechanism of presence and absence. In this research, we have arrived at a kind of cultural typology of the past-oriented Iranian culture. As a result of this research, it became clear that this program only represents the post-revolution past as the desirable past, and by not referring to the pre-revolution past during the Pahlavi era, it considers this past as non-text and non-culture."
Keywords
Past-oriented Ness
Cultural Semiotics
Typology
Binary Opposition
Subjects
Cultural Studies & Communication
Volume 21, Issue 79
Summer 2025
Pages 261-300