Document Type : Original Article
Authors
1
PhD student in Social Communication Sciences, Department of Social Communication Sciences, Faculty of Literature and Humanities, Islamic Azad University, North Tehran Branch, Tehran, Iran
2
Research Assistant Professor, Faculty Member, Institute of Humanities and Social Studies, Jahad Daneshgahi, Tehran, Iran
3
Professor of Communication Sciences and Media Management, Science and Research Branch, Islamic Azad University, Tehran, Iran
4
Associate Professor, Department of Social Communication Sciences, Faculty of Literature and Humanities, Islamic Azad University, North Tehran Branch, Tehran, Iran
10.22034/jcsc.2025.2060688.2825
Abstract
The present study seeks to study the effect of Instagram on the fluid identity of young people in Tehran. The methodological approach of this study is quantitative and survey type, data collection techniques are set using a questionnaire derived from the theoretical model of Grand Theory, and the sample size was 320 young people in Tehran who were selected through convenience sampling. SPSS version 28 software was used to analyze the data, and during which the data were described and analyzed and finally the research hypotheses were tested. The findings of the present study and the obtained correlation coefficients indicate a strong correlation between the independent variables of relationship fluidity (0.714), consumption fluidity (0.618), blogging fluidity (0.639), virtual hedonism fluidity (0.678), individualism fluidity (0.712), body management fluidity (0.742), and needs fluidity (0.678) and the dependent variable (fluid identity). Also, the regression analysis performed shows that each of the predictor variables was able to predict changes in the criterion variable (fluid identification) in its own way.
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