Studying the relationship between Instagram usage and lifestyle of young girls

Abstract

Studying the relationship between Instagram usage and lifestyle of young girls in Tehran



Maryam Aalam Maleki Mandana Saniyi

The present study seeks to study the relationship between Instagram usage and lifestyle of young girls in Tehran. The methodological approach of this study is quantitative and survey type, data collection techniques are set using a questionnaire derived from the theoretical model of Grand Theory, and the sample size was 320 young girls in Tehran who were selected through convenience sampling. SPSS version 28 software was used to analyze the data, and during this, data were described and analyzed, and finally the research hypotheses were tested. The findings of the present study and the obtained correlation coefficients indicate a strong correlation between the independent variables of display consumption on Instagram (0.714), how Instagram is consumed (0.725), tendency to blog on Instagram (0.745), virtual hedonism on Instagram (0.678), change in taste (0.689), (0.694), fluid identification on Instagram (0.653), individualism (0.712), body management (0.742), fluidity of consumption on Instagram (0.678), and fame seeking on Instagram (0.732) with the dependent variable, namely lifestyle (0.762).

Key words: Lifestyle, Instagram consumption, fluid identity, dramatic consumption, body management, Instagram, girls, Tehran.