Why the Asre Jadid program is important? Analysis of User engagement and behaviour of Asre Jadid instagram followers with two other similar television programs, Khandevaneh and Dorehami

Document Type : Original Article

Authors
mahdi davoodi 1
Seyed Bashir Hoseini 2
1 Seda Sima University
2 Head of IRIB University Media Management Department
10.22034/jcsc.2022.542109.2484
Abstract
On the 16th of November, 2019, 3rd channel of the Iranian National Television also know as IRIB (I.R.Iran Broadcasting) witnessed a great deal of change. On that night, the first episode of Talent finding program was launched and very soon became the most viewed show on television. Alongside this launch, the IRIB also launched two new entirely different programs, called: “Khahndevane” and “Dorehami”, which also received a great deal of attention.
Due to lack of access to viewership data due to privacy laws, a creative solution has been approached by our team, to do a deep analysis of their Instagram and engagement as well as other factors, to asses their popularity.
The approach of this thesis is to use the new Computational Social Science approach by extracting data and analysis as well as comparison using webengine called: CrowdTangle and two other programs.
Results of this project dues a through analysis and comparison of user engagement data between Asre jadid Media programs and all associated parameters (Followers, trends, user engagement, …). This approach is a better indicator of success as the users are real life as opposed to fake followers and bots that are paid for.

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Cultural Studies & Communication
Volume 19, Issue 73
Winter 2024
Pages 241-277