A Model for Developing Iran’s Cultural Diplomacy (Case Study: Iran and Italy)

This research was conducted with the aim of designing an extension of cultural diplomacy with a case study of Iran and Italy. It is a descriptive applied research with a combination of quantitative and qualitative methods.
Initially, through the study of previous theories and studies, a relatively comprehensive understanding of the common cultural areas was carried out with a qualitative approach and a preliminary framework was provided, completed and finalized with the Delphi method.
After two rounds, questionnaires containing nine areas were prepared by the researcher and the statistical population of this study - 29 Iranian and Italian experts in cultural affairs including diplomats, ambassadors, university professors and cultural activists - were asked to questionnaire questions in the form of a Likert spectrum.
The components and indicators of the questionnaire were: common cultural areas (including geography, civil and historical affiliations, justice-oriented discourses and national and international interests), formal and informal cultural communication, culture and language education, scientific and research centers , communication technology, cultural / artistic heritage, culture and arts and sports .
Following the third round of the Delphi method, the data was entered into the software and analyzed.
The results suggest that in the present situation, the only area that has contributed to the development of cultural Iran/Italy's diplomacy is the cultural elements and domains. It is important in the optimal conditions of other components and indicators, and therefore, it should be considered in formulating a model for the development of diplomacy between the two countries.