Determining the Scenario of the Third season of Shahrzad TV Series by Analyzing user Comments

Modern media are becoming widespread today and apparently are counted as a powerful rival for older media. However, their correct usage can turn them into a smart tool for taking accurate feedback from the
audience, a phenomenon, which can be used for suggesting the scenario of a serial next episodes based on the audience’s taste. In this article, we have tried to achieve almost 2800 users’ comments about Shahrzad serial second season by reviewing its official page in the Instagram social network to be applied in the third season scenario. In this regard, the words of the comments were extracted via technical methods and the relationship
of other words with the characters’ name of this season was depicted in the graph by removing conjunctions and prepositions. This graph shows that Ghobad as a character’s name was used more than the name of the other characters in the comments and the users have become more involved with his personality; it is while Farhad was significantly used less in the comments; also users have not become involved with other characters of this serial. Therefore, the third season scenario can be determined by this analysis; it means that Ghobad should return back to the center of attention, which is probably living with Shahrzad, also Farhad should be away from Shahrzad. These are changes, which had almost happened in the third season of this serial and returned the its popularity among the audiences, which is indicating a new interaction between modern and traditional media.