The role of visual media in the development of health tourism industry in Iran (Case Study: Ramsar City)

Document Type : Original Article

Authors
parvin khodadadi haddadan 1
ali jafari 2
1 expert news/railway co
2 department of communication sciences/
10.22034/jcsc.2019.35591
Abstract
Abstract
Health tourism or tourism therapy though creates value for country, but it is in the hands of brokers and brokers. Due to lack of inter-sectoral cooperation. The potential of health tourism is still unknown. Despite the benefits that health tourism can have for the health sector of the country, there is still no infrastructure for it. The main objective of the research is to investigate the role of visual media in the development of the health tourism industry in Iran (Ramsar). The statistical population of this research is all citizens over 18 years of age in Ramsar.The results of the hypothesis analysis in the linear Pearson correlation with the help of the Spss software on the 384 sample identified by the multistage cluster sampling method show that visual media on the development of the health tourism industry through introducing and creating Travel motivations for tourists, especially in the city of Ramsar, play an essential role.

Keywords

 
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Cultural Studies & Communication
Volume 15, Issue 54
Spring 2019
Pages 215-232