عنوان مقاله [English] Discourse Analysis Constructing the Semantic State of HIV / AIDS in Iran TV Case Study: The "PARIA" series

Authors
Azam Ravadrad 1
Atefe Aghaei 2
1 Research Assistant
2 student
Abstract
HIV is one of the most important health issues. But its meaning in the social world is beyond a disease. The media, especially TV, have a significant role in the development of the semantics of this disease. The question now is whether there are discourses about H.I.V In the series "Fairy" of the 1395 product. What are the discourses about HIV?
What is the dominant discourse? And finally, has the series been able to reduce the stigma of this disease? To answer these questions, we helped the paradigms of the social sciences about the disease to show that this semantic construction is possible in a paradigm. The research method was Lacla and Mouffe's discourse analysis, and the results showed that the two discourses of "patient acquittal" and "patient exclusion" are in conflict with this series. Ultimately, though, the series has attempted to disassociate the disease, and dominant discourse is also "patient acquittal," but the disease is at risk of behavior at the paradigm and the role of social structures has been neglected. The "excuse" discourse with the central slab of "victimization of the patient" by dividing patients into victims and felons still exacerbates the stigma of the disease.

Keywords

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Cultural Studies & Communication
Volume 14, Issue 52
Autumn 2018
Pages 121-145