survey the management challenges of electronic public relations in Iranian government economic organizations

Abstract:



Objective: To identify the challenges and management obstacles facing government economic organizations in Iran in benefiting from electronic public relations.



Method: The research was conducted using the Q method. The statistical population included 40 managers and deputy public relations officers of four ministries (Economics and Finance, Oil, Labor and Social Affairs, and Industry, Mining and Trade).



Findings: Of the 29 research items, respondents agreed most with the economic, managerial, and structural dimensions and disagreed most with the social, legal, and ethical dimensions. Among them, respondents agreed most with the items "the need to have a scientific model derived from the organizational culture of electronic public relations in government economic organizations", "the need to adopt an executive management approach to electronic public relations in government economic organizations", and "the need to guarantee the strategic security of electronic public relations programs in government economic organizations", and respondents agreed least with the items "identifying job opportunities and new businesses", "gaining public trust in the performance of the government economic organization", and "behaving responsibly towards society".



Conclusion: Electronic public relations in a government economic organization, through effective internal and external electronic communication management, can enable a balanced and balanced communication flow through the information process by attracting public participation and playing an equal role between an organization and the audience.



Keywords: Electronic Public Relations Management, Iranian Government Economic Organizations, Challenges and Capabilities