نویسندگان
1 دکتری
2 دانشجوی دکتری
چکیده
رﺳﺎﻧﻪ ﻫﺎ، ﺑﻪ وﻳﮋه ﺗﻠﻮﻳﺰﻳﻮن، درﺣﺎل ﺑﺎزﻧﻤﺎﻳﻲ ﺑﺨﺸﻲ از ﻓﺮﻫﻨﮓ و زﻧﺪﮔﻲ روزﻣﺮه ﻫﺴﺘﻨﺪ .اﻳﻦ ﺑﺎزﻧﻤﺎﻳﻲ ﻫﻤﻴﺸﻪ ﺑﺎ اﻳﺪﻳﻮﻟﻮژی ﻫﺎی ﺧﺎﺻﻲ ﻫﻤﺮاه اﺳﺖ .ﻣﺎ ﺗﻼش ﻛﺮده اﻳﻢ ﺗﺎ ﻳﻜﻲ از اﻳﻦ اﻳﺪﻳﻮﻟﻮژی ﻫﺎی ﺑﺎزﻧﻤﺎﻳﻲ ﺣﺎﻛﻢ ﺑﺮ ﺳﺮﻳﺎل ﻫﺎی ﺗﻠﻮﻳﺰﻳﻮﻧﻲ را ﺗﺮﺳﻴﻢ ﻛﻨﻴﻢ .در اﻳﻦ ﻣﻘﺎﻟﻪ ﻧﺸﺎن داده اﻳﻢ ﻛﻪ ﺳﺮﻳﺎل ﻫﺎی ﺗﻠﻮﻳﺰﻳﻮﻧﻲ درﺣﺎل ﺑﺎزﻧﻤﺎﻳﻲ ﻣﺼﺮف ﮔﺮاﻳﻲ ﻫﺴﺘﻨﺪ. ﺑﺮای اﻳﻦاﻣﺮ، ﻧﺤﻮة ﺑﺎزﻧﻤﺎﻳﻲ آنﻫﺎ از ﺳﺮﻣﺎﻳﻪ ﻫﺎی اﻗﺘﺼﺎدی و ﻓﺮﻫﻨﮕﻲ ﮔﺮوه ﻫﺎی اﺟﺘﻤﺎﻋﻲ ﻣﺨﺘﻠﻒ و ﻫﻤﭽﻨﻴﻦ ﻧﺴﺒﺖ ﻣﻴﺎن ﻛﺎﻻﻫﺎی ﻣﺼﺮﻓﻲ ﺑﺎزﻧﻤﺎﻳﻲ ﺷﺪه ﺑﺎ ﻣﻮﻗﻌﻴﺖ اﻗﺘﺼﺎدی، اﺟﺘﻤﺎﻋﻲ اﻳﻦ ﮔﺮوه ﻫﺎ را ﺗﺤﻠﻴﻞ ﻛﺮده اﻳﻢ. در اﻳﻦ ﻣﻄﺎﻟﻌﻪ از روش ﺗﺤﻠﻴﻞ ﻣﺤﺘﻮا اﺳﺘﻔﺎده ﺷﺪهاﺳﺖ ﺑﻪ ﻗﺴﻤﺖ از ﺳﺮﻳﺎل53 از طریق سریالهای تلویزیونی که در سال 1376 تا 1383 از طریق تلویزیون پخش شده اﺳﺖ ﺑﻪ ﺗﺤﻠﻴﻞ ﻣﺤﺘﻮای آن ﻫﺎ ﭘﺮداﺧﺘﻪ اﻳﻢ. ﻳﺎﻓﺘﻪ ﻫﺎ ﻧﺸﺎن ﻣﻲ دﻫﺪ ﻛﻪ ﺳﺮﻣﺎﻳﻪ ﻫﺎی اﻗﺘﺼﺎدی ﺑﻪ ﻃﺮز ﻓﺎﺣﺸﻲ ﺑﻴﺶ از ﺳﺮﻣﺎﻳﻪ ﻫﺎی ﻓﺮﻫﻨﮕﻲ ﺑﻪ ﻧﻤﺎﻳﺶ ﮔﺬاﺷﺘﻪ ﺷﺪه اﺳﺖ و ﻛﻤﺘﺮﻳﻦ ﻧﺴﺒﺘﻲ ﻣﻴﺎن ﻛﺎﻻﻫﺎی ﻣﺼﺮﻓﻲ در اﻳﻦ ﺳﺮﻳﺎل ﻫﺎ و ﺟﺎﻳﮕﺎه اﻗﺘﺼﺎدی، اﺟﺘﻤﺎﻋﻲ اﻓﺮاد وﺟﻮد ﻧﺪارد
کلیدواژه‌ها
عنوان مقاله [English]
Representation of Consumerism in TV Serials
نویسندگان [English]
- Mehdi Faraji 1
- nafiseh Hamidi 2
1 Phd
2 Phd Student
چکیده [English]
The media, especially television, is representing culture and everyday life. The representation is constantly followed with ideology. We try to illustrate the dominant ideology in TV series. In this article, it is illustrated that TV series represent consumerism. For this purpose, methods of representation of cultural and economic capitals in different social groups and, the relationship between represented commodities with social and economic status are analyzed. We used content analysis in this article and randomly selected 53 episodes of series that had been broadcasted between the years 1997 and 2004. Data reflect that economic capitals dramatically performed more than cultural capitals. The relationship among represented commodities and social and cultural status in these serials is in its lowest level.
کلیدواژه‌ها [English]
- Representation
- Consumerism
- Social Capital
- Cultural Capital
- Life Style
- Luxury Commodity
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