study on health promotion news coverage in ISNA, TASNIM AND MEHR news agencies

Document Type : Original Article

Authors
soraya ahmadi 1
fariba Almotahari 2
mansoor saei 3
1 Institute of Humanities and Social Studies (ACECR)
2 Research fellow/Institute for Environment and Sustainable Development
3 Institute of Humanities and Cultural Studies
10.22034/jcsc.2019.36679
Abstract
News agencies are one of the sources of information and health news in our country. However, the study that examined the issue of health communication in this media has been less widely seen. "Health Communication" is the art of information technology, the impact and encouragement of individuals, institutions and public audiences on important health topics. This article aims to understand the approach of three news agencies ISNA, TASNIM and MEHR in addressing the issue of "promoting health" and "understanding the format of health messages" in the coverage of health-related topics. For studying, the framework for framing theory and the Tannahill Health Promotion Model, which depicts the areas of health promotion, and content analysis method were used. 507 items were investigated during the period from May to August 2014. The findings showed that among the various health topics, news agencies considered "health-related benefits, such as proper nutrition, exercise, and vaccination," with 18.9%. Supporting health in the media in the form of three themes: "health policies", "legal and legal controls" and "restrictive or unwanted policies of unhealthy actions" were investigated, which supports health agencies with 70.6% in the form of "health supportive policies". They considered less than two other issues. Aggregates have highlighted early prevention, with 83 percent showing. News agencies have used more positive messages in the formulation of health messages, with a frequency of 32.4%.

Keywords

Cohen, Elisia L., Caburnay, Charlene A., Luke, Douglas A., Rodgers, Shelly, Cameron, Glen T. and Kreuter, Matthew W.(2008).Cancer Coverage in General-Audience and Black Newspapers', Health Communication,23:5,427 - 435.
-          Edgar Timothy and Volkman Julie E., (2012). Using Communication Theory for HealthPromotion: Practical Guidance on Message Design and Strategy, Health Promotion Practice, 13, 5, 587–590.
-          Entwistle Vikki and Hancock beaulieu, micheline, (1992). Health and medical coverage in the Uk national press, Published Understanding Science, 1, 367-382.
-          Grossberg,, L. Wartella, E., & Whitney, C., & Macgregor, W. (1998). Media making:Mass media in a popular culture second edition. Thousand Oaks, CA: Sage.
-          Gupta Achala and Sinha A. K., (2010).Health Coverage in Mass Media: A Content Analysis, J Communication, 1(1): 19-25.
-          Husemann Sabine and Fischer Florian, (2015). Content analysis of press coverage during the H1N1 influenza pandemic in Germany 2009–2010, BMC Public Health.
-          Kalbfleisch Pamela J., (2009). Effective Health Communication in Native Populations in North America, Journal of Language and Social Psychology, 28(2), 158-173.
-          Kreps Gary L., (2006). Communication and Racial Inequities in Health Care, American Behavioral Scientist Volume 49 Number 6.
-          Slater Michael D. (2006) Specification and Misspecification of Theoretical Foundations and Logic Models for Health Communication Campaigns, Health Communication, 20:2, 149-157.
-          Sparks, L. (2010). Health communication and caregiving research, policy, and practice. In S. S. Travis & R. Talley (Eds.) Multi-disciplinary Coordinated Caregiving: Professional Contributions. Springer.
-          Wei Peng and Tang Lu, (2010). Health Content in Chinese Newspapers, Journal of Health Communication, 15:695–711.
Cultural Studies & Communication
Volume 15, Issue 55
Summer 2019
Pages 227-249