Cyberspace and Mannequin: Semiotic Analysis of Mannequin Challenge

Document Type : Original Article

Authors
Mehdi Parvar 1
ehsan hamidizadeh 2
1 A researcher....
2 shiraz University
10.22034/jcsc.2019.36676
Abstract
This study presents a theoretical - practical mechanism to analyze the discourse spaces with a semiotic approach that could be used in communication research and cinematic studies. To do so, we first provide an overview of the theoretical bases of the “semiotic” approach to discourse analysis, along with the practical foundations of this approach. The semiotic approach seeks to penetrate the semantic depth and explore the unstable meanings of movies within the discourse framework; the discourse that, particularly in cinema, forms the spaces in which the meaning creation process happens.
This research, simultaneously and in relation to each other, studies two main categories of discourse spaces namely the elements of the physical and the emotional space by which it explores the meaning in each and all of the movie-shots. In order to provide further implications for this approach, the study analyzes “A Cube of Sugar”, a well praised and important Iranian movie that contains a considerable semiotic aspects. At the end we suggest some concluding points about this approach to discourse analysis with examples from the movie.

Keywords

 
Bueno, C. C. (2017). Harun Farocki's Asignifying Images, tripleC: Communication, Capitalism & Critique. Open Access Journal for a Global Sustainable Information Society, 15(2), 740-754.
Chattah, J. (2006). Semiotics, pragmatics, and metaphor in film music analysis. electronic theses, treatises and dissertations (the graduate school, florida state university libraries).
Eco, U. (1976). A theory of semiotics, (Vol. 217). Indiana University Press.
Fuchs, C. (2017). Günther Anders’ Undiscovered Critical Theory of Technology in the Age of Big Data Capitalism. tripleC: Communication, Capitalism & Critique. Open Access Journal for a Global Sustainable Information Society, 15(2), 582-611.
Fuchs, C. (2009). Some theoretical foundations of critical media studies: Reflections on Karl Marx and the media, International Journal of Communication, 3, 34, 369-402.
Fuchs, C., & Sandoval, M. (2014). Digital workers of the world unite! A framework for critically theorising and analysing digital labour, tripleC: Open Access Journal for a Global Sustainable Information Society, 12(2), 486-563.
Jaysane-Darr, A. (2010). Galaxies of meaning: Semiotics in media theory, Semiotica, 2010(182), 229-246.
Kellner, D. (2003). Media culture: Cultural studies, identity and politics between the modern and the post-modern, Routledge.
Leon, m. (2015). The Semiotic of Violent Jilalit Propaganda: The Messag and The Chanel, Unicri, 11, 1-5.
Nishida, Y. (2011). The Relationship between Autopoiesis Theory and Biosemiotics: On Philosophical Suppositions as Bases for a New Information Theory, tripleC: Communication, Capitalism & Critique. Open Access Journal for a Global Sustainable Information Society, 9(2), 424-433.
O,shoughnessy, N. J., & Baines, P. R. (2009). Selling Terror: Symbolization Positioning of Jihad. MarketingTheory , 9(2), 227-244.
Pérez-Latorre, Ó., Oliva, M., & Besalú, R. (2017). Videogame analysis: a social-semiotic approach. Social Semiotics, 27(5), 586-603.
Strom, M. (2016). Spanish-language print media in the USA: A social semiotic analysis of ideological representations in photojournalism, Social Semiotics, 26(2), 151-169.
Van Leeuwen, T. (2005). Introducing social semiotics, Psychology Press.
Wodak, R., & Meyer, M. (Eds.). (2009). Methods for critical discourse analysis. Sage.
Cultural Studies & Communication
Volume 15, Issue 55
Summer 2019
Pages 152-172

Article View 46,891
PDF Download 18,523