پژوهش حاضر نقش سه عامل پیام ادراکشده، واقعیت مفهومشده و باورهای مخاطب را در ارتباط با شیفتگی و از طریق سنت کیفی و روش مصاحبه عمیق بررسی کرده است. مطالعه واکنش 13 نوجوان دختر و پسر ایرانی 13 تا 18سال به چند مضمون انیمیشنی نشان داد که 1-معنای واقعیت برای هر مخاطب متفاوت است؛ بنابراین واقعیت داشتن یا نداشتنِ محتوا، به تنهایی نمیتواند، عامل اصلی شیفتگی باشد. 2. مرز بین درونفکنی باورهای روایی و فرافکنی باورهای خود به محتوای انیمیشنی بسیار نامشخص و محو است؛ بهاین ترتیب نمیتوان با قطعیت گفت که مخاطب تحتِ تأثیر شیفتگی نسبت به محتوا، باورهایی را درونی کرده است 3. بین باورهای مخاطب و واقعیت مفهومشده ارتباط وجود دارد. انعکاس باورهای مخاطب در محتوای انیمیشنی، میزان واقعنمایی آن را بیشتر میکند. باورهای مخاطب و واقعیت مفهوم شده با ادراک مخاطب از محتوا ارتباط دوسویه دارد و هر یک دیگری را تقویت میکند. در نهایت، هسته اصلی شیفتگی نسبت به محتوای تخیلی، مخاطب با تمامِ ویژگیهای روانی، جمعیتشناختی و فرهنگی اوست.
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