Visual anthropology in globalization path (Case study: contemporary Iranian posters)

Document Type : Original Article

Authors
farimah fatemi 1
efatolsadat AfzalTusi 2
1 Ph.D. Student in Art Research, Alzahra University
2 Associate Professor, Faculty of Art, Alzahra University(Corresponding Author)
10.22034/jcsc.2022.523963.2333
Abstract
The culture of every society is not constant over different periods, and it transforms being affected by various factors including the effect of other cultures. Also, art inevitably transforms over time being affected by the culture. Therefore, study of art as a phenomenon that is affected by culture can be a step towards identifying the human and culture. Visual anthropology is a major subcategory of cultural anthropology, and it investigates the culture by means of image. Also, it investigates the humans’ thoughts, relationships, and situations by studying their culture.
This research is a descriptive analytical study in which, data collection has been done by library method. It aims to investigate the visual relationships in the contemporary Iranian Graphics. For this purpose, the research has been performed by using the global anthropological concepts and theories introduced by the Indian anthropologist, Arjun Appadurai.
It is assumed that the today’s phenomenon of globalization can make significant changes in moving towards homogenization or heterogenization to the global culture. The research population includes the posters exhibited in Silver Cedar Exhibitions in 2017 and 2019. Regarding the content of the contemporary Iranian graphics, the artists have paid attention to the national visual identity and companionship of national and transnational identities. This attitude provides a new viewpoint and structure in association of two different identities.

Highlights

 

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Url1: https://scopus.com/term/analyzer.uri?sid=b1c08d4c99cad36106fee5aca6bd6dd0..... تاریخ بازیابی: 15/09/98

Ulr2http://infopoland.icm.edu.pl/classroom/poster/poster2.html تاریخ بازیابی: 02/09/1400 ....

Url3:https://artang.ir/shop/%D9%85%DB%8C%D9%86%DB%8C%D8%A7%D8%AA%D9%88%D8%B1-%DA%AF%D9%84-%D9%88-%D9%85%D8%B1%D8%BA-%D9%85%D8%AA%D8%B9%D9%84%D9%82-%D8%A8%D9%87-%D8%AF%D9%88%D8%B1%DB%80-%D9%82%D8%A7%D8%AC%D8%A7%D8%B1/ تاریخ بازیابی: 02/09/1400

Url4:https://www.imna.ir/news/313413/%D9%86%DA%AF%D8%A7%D8%B1%DA%AF%D8%B1%DB%8C-%D8%A7%DB%8C%D8%B1%D8%A7%D9%86%DB%8C-%D8%A7%D8%B2-%D8%A8%D8%BA%D8%AF%D8%A7%D8%AF-%D8%AA%D8%A7-%D8%A7%D8%B5%D9%81%D9%87%D8%A7%D9%86 تاریخ بازیابی: 02/09/1400/



Keywords

Subjects

 
Appadurai, Arjun(1990). Modernity at large; Cultural Dimensions of Globalization, University of Minnesota press Minneapolis, London
Appadurai, Arjun(1999). Grassroots Globalization and The Research Imagination, International Social Science Jurnal
Appadurai, Arjon(2000) Grassroots Globalization and research Imagination, Public Culture, 12(1): 1-19
Fillitz, Thomas (2015). Anthropology and discourses on global art, EASA (European Association of Social Anthropologists, Vol23, Issue 3, pp. 299-313
Fluck, Winfried, Claviez, Thomas(2003). Theories of American Culture, Theories of American Studies, Gunter Narr Verlag Tubingen
Kearney, M(1995). The anthropology of globalization and transnationalism, Annual review of anthropology, Vol 24, pp. 547-565
Langdon, Melissa(2014). The Work of Art in a Digital Age: Art, Technology and Globalization, Springer, New York
Marcus, George, Meyers, Fred(1995). The Traffic in Culture; Refiguring Art and Anthropology, University of california press
Morphy, Howard, Perkins, Morgan(2006). The Anthropology of Art, Blackwell Publishin
Pink, Sarah(2006). The Future of Visual Anthropology, Routledge, London and newyork
Trias Valls, Angels(2004). Visual Anthropology Handout, University of wales Lampeter
Banks, M; Morphy, H(1997). Rethinking Visual Anthropology, Yale University Press
Jacknis, I (1994). Society for Visual Anthropology, Anthropology Newsletter, No 35, Pp 4-33
Ruby, Jay(1996). Visual anthropology; In encyclopedia of cultural anthropology, Editors: David Levinson and Melvin Ember, New york: Henry Holt and Company, Vol 4, Pp 1345-1351
Eriksen, Thomas Hylland; Nielsen, Finn Sivert (2007). A history of anthropology, Translation: Ali blokbashi, Tehran: The publication of Golazin (In Persian)
Amirpor, Mahnaz; Bahramian, Shafi (2013). General principles mass communication theories, Tehran: Sociologists publications (In Persian)
Thompson, John (2017) The Media and Modernity, Translation: masoud ohadi, Tehran: Agah Publication(In Persian)
Alfred, Gell (2011) Art and Agency: an anthropological theory, translation: Ahmad Sabouri, Tehran: Iranian Academy of Arts(In Persian)
Khashei, Reza (2013) Visual Anthropology; Sequence-based Anthropological Thinking, Quarterly Scientific Journal of Audio-Visual Media, Volume 9, Issue 20, pp 125-156(In Persian)
Silver Cypress (2017) Iranian Graphic Designers Society, Tehran: Aban Publication (In Persian)
Ameli, Saeed Reza (2011) Globalization (Research Proceedings), Translation: Masoud Mazaheri  et al, Philosophical, Literary and Cultural Journal of Orghanin, Volume 9(In Persian)
Ferraro, Gary P (2000) The cultural dimension of International Business, Translation: Gholamali Shamlo, Tehran: Samt Publication (In Persian)
Farhangi, Ali Akbar; Babran, Sedigheh (2014) Media Management, Tehran: Buewau of Mediastudies and Planing (In Persian)
Fakouhi, Nasser (2006) Parts of Anthropology, Tehran: Nay Publication (In Persian)
Fakouhi, Nasser (2013) Anthropology of Art: Beauty, Power, Mythology, Sales Publication (In Persian)
Fakouhi, Nasser (2018) Fundamentals of Anthropology, Tehran: Nay Publication (In Persian)
Kress, Gunter (2016) Reading Images: Visual Design Instruction, Translation: Sajjad Kabgani, Tehran: Modern Art publication (In Persian)
Lucy Smith, Edward (2003) Globalization and the New Art, Translation: Alireza Sami Azar, Tehran: Nazar Publication (In Persian)
Malekzadeh, Hassan (2012) Fundamentals of Anthropology, Tehran: Elm Publication(In Persian)
Norris, Pippa; Ingelhart, Ronald (2018) Globalization and Cultural Diversity, Translation: Abdullah Fazeli; Sajedeh Allameh, Tehran: Kavir publication (In Persian)
Hall, James (2001) A Pictorial Dictionary of Symbols in Eastern and Western Art, Tehran: Farhang Moaser Publication (In Persian)
Hendry, Loey; Underdown, Simon (2017) An Introduction to Anthropology, Translation: <ohammad Kazem Shojaei, Tehran: Sabzan publication (In Persian)
Url1: https://scopus.com/term/analyzer.uri?sid=b1c08d4c99cad36106fee5aca6bd6dd0......./ تاریخ بازیابی: 15/09/98
Ulr2http://infopoland.icm.edu.pl/classroom/poster/poster2.html تاریخ بازیابی: 02/09/1400 ....
Url3:https://artang.ir/shop/%D9%85%DB%8C%D9%86%DB%8C%D8%A7%D8%AA%D9%88%D8%B1-%DA%AF%D9%84-%D9%88-%D9%85%D8%B1%D8%BA-%D9%85%D8%AA%D8%B9%D9%84%D9%82-%D8%A8%D9%87-%D8%AF%D9%88%D8%B1%DB%80-%D9%82%D8%A7%D8%AC%D8%A7%D8%B1/ تاریخ بازیابی: 02/09/1400
Url4:https://www.imna.ir/news/313413/%D9%86%DA%AF%D8%A7%D8%B1%DA%AF%D8%B1%DB%8C-%D8%A7%DB%8C%D8%B1%D8%A7%D9%86%DB%8C-%D8%A7%D8%B2-%D8%A8%D8%BA%D8%AF%D8%A7%D8%AF-%D8%AA%D8%A7-%D8%A7%D8%B5%D9%81%D9%87%D8%A7%D9%86 تاریخ بازیابی: 02/09/1400/
Cultural Studies & Communication
Volume 20, Issue 76
Autumn 2024
Pages 199-225