Document Type : Original Article
Author
Department of Social Sciences, Faculty of Human Sciences, University of Kashan, Kashan, Iran
Abstract
Today, the effects of modernity on Urban Space have led people to more consume. The importance of this issue can be considered because the Kermanshah city space has consequences for the consumption of the citizens of this city. Today, all cities are striving to create opportunities for Consumption, and cities are defined by the facilities they provide for consumption. Contemporary Urbanization is increasingly associated with the Consumption of citizens. This study tries to examine the consequences of Urban Space on the Consumption of the citizens of Kermanshah with a critical view through the views of thinkers such as Marx, Simmel, Weblen, Bourdieu, Baudrillard, De Certeau, Lefebvre, Zukin and Worth. The method of this study was Ethnographic and data collection techniques were Observation, Interview and Lived experience. The observations were made in two parts of body and behavior and 56 people, including Managers and Board Members, Sellers and Buyers, were interviewed in five commercial complexes with the letters of Arg, Parsian, Plaza, Gol and Morvarid. The method of analysis was performed in three stages of Coding, Interpretation and Reporting. The results show that: the change of Traditional to Modern Places has led to the abundance and accumulation of goods, advertising and design of Shopping Malls; Consumer Spaces have led to Addiction to Shopping, Consumerism, Ostentation, Eye and Ocular, Identity Change, Class Distinction and Segregation; Also, Wanderers are Consumers of Urban Space, but they do not consume goods. Finally, Women are the most Consumers of Consumption Spaces compared to other Social Groups.
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