Document Type : Original Article
Author
Assistant Professor of Communication Sciences, Golestan University
Abstract
In the country's media space, the IRIB is the main media that provides the official narrative of the events. But confronting the audience with these narratives or reading them can be a serious concern. This research has been done with the aim of knowing the audience's readings of news and news policies of radio and television. To achieve this goal, the focused qualitative interview method was used and 24 semi-structured individual and group interviews were conducted with 32 people from Tehran audience over 18. The data obtained were analyzed using thematic analysis method.
The results of the research showed that the interviewees' reading of international news representation policies contains two main components: exaggeration of the problems of other countries and bipolar representation of good and bad international news. Participants read domestic political news under three main components: unbalanced representation of social groups, partisan bias, and restrictive policies (censorship and bias). From the point of view of the interviewees, the television news policy for representing the economy can be summarized in the following components: representation of economic peace; The inconsistency of the representation of economic indicators with the experience of everyday life; Dual representation of the country's economic situation. Also, the views of the interviewees about the representation of culture in TV news programs can be categorized into three categories: contradictory policies in the representation of cultural components; Demarcation in the representation of social and cultural issues and the harms of representation of cultural news programs on television.
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