Document Type : Original Article

Authors

• faezehsadat ghavami ¹
• seyed mohamad mahdizadeh ²

¹ M.A

² Allameh Tabatabaei University

Abstract

K-pop is an emerging issue in the world. K-pop, as a popular music that is mostly favored by teenagers and young people and has wide dimensions, has received less attention from the academic community and cultural policymakers. K-pop is not just a transient and sound music, but offers a new global culture for its audience in different countries of the world because K-pop has its own ideology, cover, language and terms, symbols and slogans. In this research, using Chandler's semiotics method and the division of social, interpretive and textual codes, we deciphered the intertextual codes of the music video of BTS as the most famous and global K-pop group. The sampling method is purposeful and the selected music video is from K-pop called (no more dream). The findings of the research show that the hidden codings in the text have ideological and hegemonic implications. including the ideology of deconstruction, solidarity, transsexuality, sexual stimulation, materialism, fighting against the rules and norms of society and family, etc., so K-pop can create a subculture and the issue of generation gap and identity crisis among its audience. .

Key words: K-pop, identity crisis, cultural myth, text ideology, Chandler's semiotics

Keywords

• K-pop
• identity crisis
• cultural myth
• text ideology
• Chandler's semiotics

Main Subjects

• Culture studies