Document Type : Original Article
Authors
1 Department of Sociology of Sport , Faculty of Sciences of Sport, Islamic Azad University South Tehran Branch, Tehran, Iran.
2 Department of Management of Sport,, Faculty of Sciences of Sport, Islamic Azad University South Tehran Branch, Tehran, Iran.
3 Department of Sociology, Faculty of Social and Humanetic sciences,University of Mazandaran, Babolsar, Iran.
4 Department of Journalism and Media Management, Faculty of Communication Sciences, Allameh Tabatabaei University, Tehran, Iran.
Abstract
Purpose: Considering the limited number and limitations of the conceptual models of gender presented in the media coverage, the purpose of writing this article was to reach a conceptual model of the position of gender in the media coverage of the 2020 Tokyo and 2016 Rio Olympics so that it can be used as a model. In the analysis of the existing conditions, he used it to achieve the desired situation.
Research method: This research is qualitative research based on thematic analysis approach. The statistical population included all the contents of Iran Sports newspaper in 1395 and 1400. Statistical sampling was purposefully selected, which included 212 textual data (news, reports, interviews and articles) in the Iran Sports newspaper during the time period of each of the mentioned Olympics (August 15-31, 2015 and August 1-17, 1400). . In order to analyze the data, the coding method of three stages of descriptive, interpretive and integration coding was used
Findings: According to the coding results, five primary themes, three secondary themes and one overarching theme were obtained. The comparison of the obtained results shows that in most cases, under the influence of the gendered discourse and the approach of this newspaper based on the concepts of "hegemony",
Conclusion: One of the significant points in the concept of "hegemony" is that the news coverage in this theme has been done for both sexes, with the difference that the news support for women is mostly the announcement of infrastructural deprivations.
Keywords
Main Subjects
)