Document Type : Original Article
Author
Member of the Faculty of Social Studies, Humanities and Cultural Studies Institute
Abstract
The Corona crisis, its vast and dangerous dimensions, plunged Iranian society, like others, into deadly challenges. The present study tries to answer the following questions: What socio-cultural elements do these messages contain as a communication tool and which messages have they tried to convey to the audience? What are the features of Corona in messages? And what do messages mean about people's social responsibility?
In a period of five months, all related messages were collected and a total of 106 messages were analyzed. The findings show that the messages are arranged around the central sign of staying at home as the most important way to stop the corona outbreak. The share of hygiene content in both text and image messages are very small. Half of the messages did not show an image of the corona in the actual dimensions of the danger, but only a text message. There is no mention of physical distance, especially for elderly members and those at risk of the family. The social responsibility promoted in the messages towards ourselves, our relatives, our family, our fellow citizens and our compatriots, as well as the protection of the health of the medical staff, is considered to be staying at home. During the stay at home, it is recommended to invite people to love, peace and happiness, enjoy spending time with family members and reading books. The uses of “campaign” as well as national symbols indicate the need for national determination to deal with this crisis.
Keywords
- Colby, Anne, Thomas Ehrlich, Elizabeth Beaumont, and Jason Stephens. 2003. Educating Citizens: Preparing America’s Undergraduates for Lives of Moral and Civic Responsibility.
- Ford, M. E(1985). Social Cognition and Social Competence in Adolesence.Developmental Psychology.Vol. 18, pp. 323-340.
- Habermas, J. (1993). Justification and Applicaton:remarks on Discourse ethics, tr. & ed. C. Cronin & Cronin & De greiff, the MIT press.
- HIRONIMUS-WENDT, ROBERT J. WALLACE LORA EBERT, (2009) The Sociological imagination and social Responsibility, Teaching Sociology, Vol. 37, (January:76-88)
- Iman, Mohammad Taghi, Moradi, Golmarad, Jalaian and Jaihe (2009). Investigating the relationship between youth’s social responsibility and feeling of social security, Social Security Studies Quarterly, No. 12. .(in Persian)
- Janbaz, Omid Reza, and Mesgari, Ahmad Ali Akbar (2016). Habermas' reading of Hegel in the face of contemporary Hegelians, Cognition Philosophical Quarterly, No. 1/77. .(in Persian)
- Kazemi, Abbas (2019). In Selgi, Mohammad, Melabi Dariush, Gholamipour Ismail, Corona and Iranian society, Research Institute of Islamic Culture, Art and Communication. (in Persian)
- Khaniki, Hadi (2019). In Selgi, Mohammad, Melabi Dariush, Gholamipour Ismail, Corona and Iranian society, Research Institute of Islamic Culture, Art and Communication.(in Persian)
- McAuley, J. D. (1966). Social Responsibility: A Modern Need of The Social Studies. Journal of Education. Vol. 43. No. 4, pp. 223-227.
- Menlo Park, CA: Carnegie Foundation for the Advancement of Teaching/Jossey-Bass.
- Naqibzadeh, Abdul Hossein, Nowrozi, Reza Ali, (2008) An analysis of educational, moral and social goals from the perspective of Habermas, Journal of Applied Sociology, Vol. 21, No37..(in Persian)
- Rife, Daniel, Stephen Lacey, Frederick J. Fico (2012) Analysis of media messages, application of quantitative content analysis in research, translated by Mahdekht Boroujerd, Soroush
- Sobhaninejad, Mehdi, Fardanesh, Hashem (1379) Social responsibility in the current curriculum of elementary school in Iran, Faculty of Humanities, Vol 4, No. 1.(in Persian)
- Strydom, Piet (1999). The Challenges of Responsibility for Sociology, Current Sociology, Vol. 47 (3); 68-82.
- Zhang,Y, and Widemuth (2009) Qualitive analysis of content. In application of social research methods to quastion in information and library science, by B Widemuth, 308-319 westport
)