Document Type : Original Article
Authors
- Samaneh Lalehi 1
- mohsen ghadami 1
- mohammad taghi ziyaii bigdeli, 2
- abasali ghaiyoomi 3
- seyed reza salehi amiri 4
1 Department of Management and Cultural Planning, Islamic Azad University,Science and Research Tehran Branch, Tehran-Iran Faculty of Management
2 Assistant professor and faculty member of kharazmi University tehran,Iran
3 Department of Management and Cultural Planning, Islamic Azad University, North Tehran Branch, Tehran-Iran Faculty of Management
4 Department of Cultural Management and Planning, Islamic Azad University, Science and Research Branch of Tehran, Faculty of Management, Tehran-Iran
Abstract
This research aims at designing a cultural entrepreneurship development model in the Cultural Heritage, Tourism and Handicraft Organization of Semnan Province, in 2019. This is an applied, exploratory-mixed study (qualitative and quantitative). The statistical population of the research includes 30 cases selected through purposive sampling from the professional experts in the field of entrepreneurship, cultural management, and tourism of the Cultural Heritage, Tourism and Handicraft Organization of Semnan Province. Due to the limitations of the statistical population, the sample size in the quantitative part was selected and questioned equal to its total (91 cases). The qualitative part of the research was carried out using interviews and the quantitative part using questionnaires. The findings were validated based on the experts’ opinions and the reliability of the instruments was assessed by Cronbach's Alpha and the results equaled 0.88%. Theme Analysis was employed for data analysis and resulted in developing 5 principal dimensions (improving marketing skills, improving personal skills, improving cultural context, improving innovation, and improving structure) plus 26 components. The Structural Equation modeling using Amos-24 was employed for fitting the detected model. The results revealed that all components had a good factor loading. The standard coefficient of all dimensions was at a good level, i.e. marketing skills (0.54), personal skills improvement (0.62), cultural context improvement (0.45), innovation improvement (0.59), and structure improvement (0.37). In general, the proposed model had good fitness .
Keywords
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