Authors
1 Tehran Univrersity
2 sanandaj university
Abstract
Narges' series was one of the most successful and top-seen serieson Iranian TV in2006. This study is the result of an empirical research on the way of interpretation and decoding the series by the audiences ( women). The theoretical foundations of the study are cultural studies approach for exploring television and audience study; an approach which by deploying Geramsci's and Hall's hegemony theory views TV program as an attempt for reproduction of hegemony and "organic ideology" of power bloc.So, tv programs are laden with values, meanings, and specific ideas but the audiences produce different readings form the preferred reading of the program since they fill different positions in the social structure and access various discourses.At first, employing semiotic structuralist analysis the preferred or dominant reading of the program is explained and then the different readings of the audiences have been analyzed. The analysis by women indicates that those pay seriously attention to their everyday life (like purchasing, mode, make up, entertainment, and so on) rarely accept the preferred reading and often sympathize with contradictions of Nasrin's identity. In contrast, those symathizing "Narges", were seeking for condolence and emancipating from the contradictions.
Keywords
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