Authors
1 Phd
2 Phd Student
Abstract
The media, especially television, is representing culture and everyday life. The representation is constantly followed with ideology. We try to illustrate the dominant ideology in TV series. In this article, it is illustrated that TV series represent consumerism. For this purpose, methods of representation of cultural and economic capitals in different social groups and, the relationship between represented commodities with social and economic status are analyzed. We used content analysis in this article and randomly selected 53 episodes of series that had been broadcasted between the years 1997 and 2004. Data reflect that economic capitals dramatically performed more than cultural capitals. The relationship among represented commodities and social and cultural status in these serials is in its lowest level.
Keywords
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