Document Type : Original Article
Author
ISLAMIC AZAD UNIVERSITY Central Tehran Branch Faculty Of Communication Sciences and Media studise
Abstract
It is important to identify the political and social atmosphere governing the electoral process and the subjects of the political parties, groups and political figures, since in the campaign they use different tricks to justify and explain their ideas. The present study seeks to study the sequences selected from the propaganda films of the representatives of the two voluntary and influential volunteers in the 12th presidential election in Iran, using the method of semiotics based on Barthes's model and the analytical account of the pattern of Paddam (Dr. Bashir), while identifying the major discursive axes Each of the two electoral candidates also identifies the central slogans of their discourse.
In the course of the documentary, Dr. Reesey is seen to be articulated by placing "justice" as the central axis of articulation of the fundamentalist discourse, the discursive order of "negation of aristocracy," "dignity," "anti-corruption," "simplistic," and "fairness" are articulated. Mr. Rouhani also put the "balance" as the centerpiece of the articulation of the oppressive wing, the discourse order of the Soviet Consultation, "equality in the rights of ethnicity and gender," the fight against censorship and filtering, "" critique of criticism, "" international reconciliation and The struggle against air pollution, "" moderation and overcoming extremism, "and" alternative militarism diplomacy ".
Keywords
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