Cultural Studies & Communication

Current Issue

By Issue

By Author

By Subject

Author Index

Keyword Index

About Journal

Aims and Scope

Publication Ethics

Indexing and Abstracting

Related Links

FAQ

Peer Review Process

News

Gide

Paper Preparation Guide for Accepted Papers

Forms and Instructions

Submit Manuscript

Business Advertising in Iran, England, China and Armenia A Sociological Study of Regulations

Abstract

The advertising industry is considered to be a determining institution for social values because of broad and full-fledged influence of business in the daily life of people. It is estimated that more than 400 billion dollars are spent in this industry annually. This indicates the great impact business advertising has on changing the views of people in preferring a set of goods as opposed to the other.
Business advertising functions to expand many social and cultural aspects of the society. It also reflects the socio-cultural values underlying relations among all walks of life in the society.   Thus, business advertising has a meaningful relationship with the individual and social rights.  Governments tend to regulate specific rules and impose certain limits on releasing advertisements in order to maintain the rights of their citizens.  These limitations are the sources of considerations which mainly refer to maintaining social discipline and ethics, observing the privacy, supporting rights of minorities, ethnic groups and those considered to belong to nature. They usually differ from one another depending on the type of dominating political system in the society.  Reviewing and conducting comparative studies on the rules and regulations of individual counties can be useful in identifying their strengths and weaknesses and in revealing legal gaps within them.

Keywords

References
 
- سورین، ورنر و جیمز تانکارد (١٣٨٤) نظریه‌های ارتباطات. ترجمه علیرضا دهقان، تهران: انتشارات دانشگاه تهران.
- استوری، جان (١٣٨٥) مطالعات فرهنگی درباره فرهنگ عامه، ترجمه حسین پاینده، تهران: نشر اگه.
- مک‌کوایل، دنیس (١٣٨٧) مخاطب‌شناسی، ترجمه مهدی منتظرقائم، تهران: دفتر مطالعات و توسعه رسانه‌ها، چاپ چهارم.
- روزنامه همشهری (١٣٨٣) چهاردهم تیرماه، صفحه‌ ایران، شماره ٣٤٢٧.
 
Bennet, S. E., Staci, L. R., & Flickinger, R. S.(2001). Assessing Americans' Opinions about the News Media's Fairness in 1996 and 1998. Political Communication, 18, 163-182.
Coleman, J. S.(1990). Foundations of Social Theory. Cambridge, MA: Belknap Press of HarvardUniversity Press.
Coleman, J. S.(1990). Foundations of Social Theory. Cambridge, MA: Belknap Press of HarvardUniversity Press.
Eisenstadt, S. N., & Roniger, L.(1984). Patrons, Cients and Friends: Interpersonal Relations and the Structure of Trust in Society. Cambridge, MA: CambridgeUniversity Press.
Fenton, N.(2000). Critical Perspectives on Trust and Civil Society. In F. Tonkiss, A.Passey, N.Fenton,& L.Hems(Eds.),Trust and Civil Society(pp.151-174). London: MacMillan.
Forgette, Richard and Jonathan S. Morris(2006), High-Conflict Television News and Public Opinion,  Political Research Quarterly 2006; 59; 447, published by http://www.sagepublications.com
Ginneken, Jaap van(2003), COLLECTIVE BEHAVIOR AND PUBLIC OPINION; Rapid Shifts in Opinion and Communication, LAWRENCE ERLBAUM ASSOCIATES, PUBLISHERS, Mahwah, New Jersey London.
Hubbell, A. P., & Medved, C. E.(2001, June). Measuring Trustworthy Organizational Behaviors: A review of the Literature and Scale Validation. Paper Presented at the International Communication Association Annual Conference, Washington, DC.
Johnson, S. M., & Talitman, E.(1997). Predictors of Success in Emotionally Focused Marital Therapy. Journal of Marital &Family Therapy, 23(2), 135-152.
Kick, Russ(2001),The Disinformation Guide to Media Distortion , Historical Whitewashes and Cultural Myths, This anthology © 2001 The Disinformation Company Ltd. New York, NY10003
Kiousis, S.(2000, June). Boomerangs Agenda Setting: Presidential Media Coverage and Public Confidence in the Press. Paper Presented at the 50th Annual International Communication Association Conference, Acapulco, Mexico.
Liebeskind, K.(1997). Credibility Problems Plague all Media. Editor & Publishers, 130(50), 23.
Meyer, P.(1988). Defining and Measuring Credibility of Newspapers: Developing an Index. Journalism Quarterly, 65, 567-588.
Mirowsky, J., & Ross, C. E.(1986). Social Patterns of Distress. Annual Review of Sociology, 12, 23-45.
Orbell, J.  & Dawes, R. M.(1991). A "Cognitive Miser" Theory of Cooperators' Advantage. American Political Science Review, 85(2), 515-528.
Orbell, J., & Dawes, R. M.(1991). A "Cognitive Miser" Theory of Cooperators' Advantage. American Political Science Review, 85(2), 515-528.
Paige, J. M.(1971). Political Orientation and Riot Participation. American Sociological Review, 36(5), 810-820.
Putnam, R.(1993). Making Democracy Work: Civic Traditions in Modern Italy. Princeton, NJ: PrincetonUniversity Press.
Robinson, Piers(2001),Theorizing the Influence of Media on World Politics: Models of Media Influence on Foreign Policy, European Journal of Communication 2001; 16; 523, published by http://www.sagepublications.com
Rotter, J. B.(1967). A New Scale for the Measurement of Interpersonal Trust. Journal of Personality, 35, 651-665.
Scholz, J. T., & Lubell, M.(1998). Trust and Taxpaying: Testing the Heuristic Approach to Collective Action. American Journal of Political Science, 42(2), 398-417.
Seligman, A.B.(1997). The Problem of Trust. Princeton, NJ: PrincetonUniversity Research.
West, M. D.(1994). Validating a Scale for the Measurement of Credibility: A Covariance Structure Modeling Approach. Journalism Quarterly, 71(1), 159-168.
 
Cultural Studies & Communication
Volume 6, Issue 19
August 2010
Pages 29-60
Files
Share
How to cite
Statistics