Presenting and explaining organizational communication management model in the context of social networks

Roozban, Farnaz; Damghanian, Hosein; Farhangi, Ali Akbar; Rastgar, Abbas Ali

doi:10.22034/jcsc.2019.35584

Document Type : Original Article

Authors

¹ Ph.D candidate in management semnan university

² Associate Professor, Faculty of Economics, Management and Administrative Sciences, Semnan University, Semnan, Iran.

³ Proffesor in communication, Islamic Azad University, Science and Research branch

⁴ Associate proffesor in organizational behavior, Semnan University

https://doi.org/10.22034/jcsc.2019.35584

Abstract

Many researchers have emphasised the importance of organizational communication, and this concept in various fields has been studied. In recent years, by the advent and increasing interest in social networks, corporate communication into a new realm entered but in studies and particularly in our country has been less studied. In this article, a model for communicational management has been presented focusing on the role of social networks in disrupting traditional organizational communication in governmental organizations. First, individual interviews were conducted with theoretical sampling. The results of the interviews were analyzed using the theme analysis method by MAXQDA software. Six variable were specified: effective organizational communication, cognitive capital, communication capital, reinforcement of group communication, reinforcement of interpersonal communication, and communication disturbance.25 dimensions were obtained; then, with the help of experts in a Delphi approach, the model was designed.
This model is not only the basis for understanding communication management and media-based communication, but also greatly contributing to the organization's internal communication software.

Keywords

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Cultural Studies & Communication

Presenting and explaining organizational communication management model in the context of social networks

References

References

Jo, Samsup; Shim, Sung Wook, 2005, Paradigm shift of employee communication: The effect of management communication on trusting relationships, Public Relations Review 31 (2005) 277–280.

Keyton, J., (2015), Communication Research: Asking Questions, Finding Answers, 4th Edition, McGraw-Hill Higher Education.

Kim, B., Kim, Y., (2017), College students’ social media use and communication network heterogeneity: Implications for social capital and subjective well-being, Computers in Human Behavior, Volume 73, August 2017, Pages 620–628.

Langer, M., (2014), What’s Trending? Social Media and its Effects on Organizational Communication, Journal of Undergraduate Research, XVII, 1-13.

Ledingham, J. A. (2003). Explicating relationship management as a general theory of public relations. Journal of public relations research, 15(2), 181-198.

Namkoong, K., Nah, S., Record, R. A., Van Stee, S.K. (2018), Social Media Campaign Effects: Moderating Role of Social Capital in an Anti-Smoking Campaign, Health Communication, Volume 33, Issue 3.

Oh, H. J., & LaRose, R. (2016). Impression management concerns and support-seeking behavior on social network sites. Computers in human behavior, 57, 38-47.

Okoli C., Pawlowski S. D. (2004); The Delphi Method as a Research Tool: An Example, Design Considerations and Applications, Information & Management, vol.42, no.1,21-32.

Poch, M. (2015). The Role of Social Media in Sports when Developing Long-Term Relationships with Fans: The Case of the St. Louis Rams and the LA Galaxy (Doctoral dissertation, Southern Illinois University at Edwardsville).

Retelas, G. (2008). Anonymity and self-disclosure on MySpace. San Jose State University.

Rodrguez-Hidalgo, C., Tan, E. S., & Verlegh, P. W. (2017). Expressing emotions in blogs. Computers in Human Behavior, 73(C), 638-649.

Volume 15, Issue 54
June 2019
Pages 103-126

Presenting and explaining organizational communication management model in the context of social networks

References

References

Jo, Samsup; Shim, Sung Wook, 2005, Paradigm shift of employee communication: The effect of management communication on trusting relationships, Public Relations Review 31 (2005) 277–280.

Keyton, J., (2015), Communication Research: Asking Questions, Finding Answers, 4th Edition, McGraw-Hill Higher Education.

Kim, B., Kim, Y., (2017), College students’ social media use and communication network heterogeneity: Implications for social capital and subjective well-being, Computers in Human Behavior, Volume 73, August 2017, Pages 620–628.

Langer, M., (2014), What’s Trending? Social Media and its Effects on Organizational Communication, Journal of Undergraduate Research, XVII, 1-13.

Ledingham, J. A. (2003). Explicating relationship management as a general theory of public relations. Journal of public relations research, 15(2), 181-198.

Namkoong, K., Nah, S., Record, R. A., Van Stee, S.K. (2018), Social Media Campaign Effects: Moderating Role of Social Capital in an Anti-Smoking Campaign, Health Communication, Volume 33, Issue 3.

Oh, H. J., & LaRose, R. (2016). Impression management concerns and support-seeking behavior on social network sites. Computers in human behavior, 57, 38-47.

Okoli C., Pawlowski S. D. (2004); The Delphi Method as a Research Tool: An Example, Design Considerations and Applications, Information & Management, vol.42, no.1,21-32.

Poch, M. (2015). The Role of Social Media in Sports when Developing Long-Term Relationships with Fans: The Case of the St. Louis Rams and the LA Galaxy (Doctoral dissertation, Southern Illinois University at Edwardsville).

Retelas, G. (2008). Anonymity and self-disclosure on MySpace. San Jose State University.

Rodrguez-Hidalgo, C., Tan, E. S., & Verlegh, P. W. (2017). Expressing emotions in blogs. Computers in Human Behavior, 73(C), 638-649.

Volume 15, Issue 54June 2019Pages 103-126

Volume 15, Issue 54
June 2019
Pages 103-126