Document Type : Original Article
Authors
1 Azad University West Tehran Branch
2 azad university west tehran Branch
Abstract
The concept of intercultural communication is one of the newest concepts in the field of culture and communication, which means that it seeks to identify, understand and adapt to the differences in communication between different cultures.
There are many factors that have an impact on intercultural communication. Since the economy is very competitive today and is changing at a fast pace, having intercultural communication skills is a special competitive advantage. The proper understanding of the impact of intercultural communication on business-related business is very necessary. In each country there are people with personal behaviors and characteristics that are influenced by cultural variables, and in order to communicate constructively and positively with them, they must first recognize these variables and then consider them in communication processes at each level.
With the rapid advances in communications and economics in different societies, The boundaries of geographical boundaries have been affected and increasingly human relationships, particularly in the field of economics, have been affected by intercultural communication.
The present study was conducted with a qualitative approach to identify the role of intercultural communication in economic relations. In this regard, through semi-structured interviews with 8 cultural and economic experts, the main factors, factors and influential factors in intercultural communication in economic relations were extracted through the analysis of the topic of interviews and for ranking and extraction of dimensions and components of weight We used the AHP technique and eventually analyzed the data.
Keywords
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