Document Type : Original Article
Authors
1 Head of Department of Management Studies in The Centre of Strategic Studies in Sport and Youth, Ministry of Sport and Youth
2 Professor of Sociology; Tehran University
Abstract
This article, first reviews the changes occurred and are occurring as the result of the introduction and extension of the internet into the new written media worldwide and also in Iran. After that we concentrate on the effects of this process on newspaper industry in Iran, in particular. Then we look into the new circumstances which newspapers encountered with, and that how newspapers managed the situation. The study consists of investigation on 1)the changing relation between news production, news consumption and advertisement; 2)opening up the newspapers content packages;3)changes regarding the periodically managed newspapers and the question of standardized newspaper contents; and 4) the continuation of the authority of the printed media as the reference in the newspaper industry. The article shows that despite the structural problems which newspapers face, and the quick internet penetration into the newspaper industry, the printed newspaper has been able to keep its authority in the new news industry. The study, based on user traffic and newspaper circulation statistics, shows that the online news industry with opening up the newspaper content packages absorbed newspapers advertisement revenues and forced them to enter a new era of tough circumstances. Structural problems and lack of legal transparency for using new media technologies along with their dependence on government subsidies and the excessive politicization doubled the difficulties. This situation undermined independent journalism and its influence on social life. This may push the political actions to more informal and even underground sphere.
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