Document Type : Original Article
Authors
1 PhD student in Communication Sciences
2 Assistant professor,Department of social communication sciences,Islamic Azad university,East Tehran Branch,Iran
3 Faculty member of the Radio and Television University of the Islamic Republic of Iran
Abstract
This research has been investigated in order to evaluate the explanation of social determinants of corporate social responsibility fulfillment (Case study: public relations of Iranian enterprises). For this purpose, two methods, qualitative and quantitative, have been used. In the qualitative section, interviews with experts in the field of public relations and social responsibility have been conducted. The main components of the research have been identified using Max QD software and then a questionnaire. Paired comparisons were prepared and distributed among experts related to this issue and using fuzzy dimtel method, effective and influential factors of research-related components were identified and it was determined that the main components of social responsibility, public relations activities, public relations model and The policies and guidelines of the organization have been identified as influential factors, and finally, by ranking the relevant indicators, suggestions have been made that can pave the way for public relations in fulfilling their social responsibility.
Keywords
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