Document Type : Original Article
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Abstract
The purpose of this study is to design a media literacy model with emphasis on mobile learning of students of Islamic Azad University of Mashhad. This research is applied in terms of purpose and descriptive-correlational in terms of data collection. First, the media literacy model with emphasis on mobile learning for students was designed by interpretive-structural modeling and then tested by structural equation modeling. The research community for the interpretive-structural modeling department of the group of experts includes university professors and media management researchers of 20 people who were available by snowball method. To test the designed model by modeling structural equations, 394 people from the statistical population of students studying at the Islamic Azad University of Mashhad were selected by stratified random sampling. Based on the theoretical literature of research and review of models along with the opinions of experts, attitude factors, mental norms and perceived behavioral control for the mobile learning variable and factors of knowledge and access, use and evaluation, critical understanding or analysis and content production for the literacy variable Media selected. The results of interpretive-structural modeling showed that the factor of "attitude" is the most effective factor that to improve media literacy, managers should prioritize its improvement. But the findings of modeling the structural equations of relationships and the effect of all factors confirmed the effect of "mental norms" on "access" and "critical understanding" on "content production". University administrators can focus on improving mobile learning by improving the identified gap.
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