Document Type : Original Article
Authors
1 Ph.D. Student of Sociology of Economics and Development
2 Assistant Professor of Sociology , Islamic Azad University- North branch of Tehran
Abstract
In urban life and people, lifestyle is a concern, and how to live and how to consume are the questions.The main question of the present study is: What is the relationship between buying from megamalls and shopping centers as well as buying from local shops and consumerism?
The statistical sample of the present study was 416 people from three shopping centers located in Tehran and local shops within a 500-m radius from these shopping malls. The three megamalls and shopping centers were. The respondents were selected in shopping malls and local shops using a systematic sampling method, taking into account their age and sex.
The results of the hypotheses test showed that referring to megamalls and shopping centers impacted specific consumption taste has a direct impact while actual consumption and taste of general consumption have an opposite effect. On the other hand, real consumption has a direct impact on popular consumption test and the taste of consumption. Furthermore, special consumption taste has a direct impact on the consumption of prestige and Specific Consumption Taste has a direct impact on the consumption of prestige. Accordingly, these commercial spaces convey a particular pattern of life and leisure to citizens, which is more inclined to more consumption
Keywords
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