Document Type : Original Article
Authors
1 PhD student in social communication sciences, Isfahan branch (Khorasgan), Islamic Azad University, Isfahan, Iran
2 Associate Professor, Department of Social Communication Sciences, Isfahan Branch (Khorasgan), Islamic Azad University, Isfahan, Iran
3 Assistant Professor, Faculty of Social Communication Sciences, Center Tehran Branch, Islamic Azad University, Tehran, Iran
Abstract
The present study aims to provide a media literacy model to increase the immunity of social network users and is a qualitative and fundamental research. Using the background method, the opinions of 23 experts were obtained in the form of in-depth semi-structured interviews. Individuals were selected from the theoretical sampling method and the interviews continued until the theoretical saturation was reached. After converting the interviews to text, line-by-line analysis for open coding began, and while expanding the concepts and categories, axial and selective coding was performed. Validity was assessed by sending the results to specific participants and the participants' approval strategy, as well as sending the results to 5 related faculty members who did not participate in the interviews. The results of this study showed that creating and strengthening positive background conditions and adopting strategies extracted in the model, consequences such as user protection, creating a critical community, promoting belonging, self-openness, social security, modern life experience, strengthening national identity, strengthening identity Religion includes breaking down negative emotions, reducing depression, creating social order, enhancing book reading, paying attention to sports, maintaining privacy, and strengthening cultural identity for social media users.
Keywords
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