Document Type : Original Article

Authors

• Vahdi Shalchi ¹
• Asieh Mobin ²

¹ Allameh Tabatabei

² M. A Studies Cultur

Abstract

Blockbuster cinema by displaying the interpretation of a part of the society and occupying box offices it shows the interest of the people toward displayed interpretation. The blockbuster social genre 40s, 60 and 80 have been selected to show changes in blockbuster cinema of Iran. Structuralism approach films have been analyzed according to structuralism approach, semiotics of Selby and Cowdery and also binary oppositions have been analyzed. As the analysis of the films showed, in Iran cinema blockbuster has changed. In some works, dual joints were found. Despite having dual shared traditionalism and modernism, based on the discourse of the film, the duals are different regarding semantic aspect. Traditionalism central Discourse is in the 40s. Traditionalism and modernism interfere in the 60s and reintegration based on the modern order is given. Top discourse in the 80s is modernism. It was also shown that altruism and conformity are positive features which are welcomed in these movies. In all studied films, the logic which is criticized in surface is criticized in lower side of narrative in monologue and authoritarian manner, and also the other is marginalized defenseless.

Keywords

• change
• Binary oppositions
• other
• Structuralism
• Blockbuster Cinema