Document Type : Original Article
Abstract
This paper presents the results of a Deep Content Analysis (a mixed method for content analysis) of one week of nine Persian magazines circulated in the city of Toronto in Canada. The paper seeks to particularly answer the following questions: (1) what are the non-advertised contents of these magazines? (2) How much these contents can be effective in solving the problems of the Iranian community? (3) What proportion of these contents is allocated to Iran, and what proportion is allocated to Canada? And how is the orientation of each one?
The article starts with an overview on the position of the Iranian immigrants in Canada with focus on the Iranian community in Toronto. Then, we try to visualize the audience for the studied nine Persian magazines based on the results of past research performed about the problems of Iranian immigrants in Canada, along with a one-on-one interview with the editor-in-chief of one of the magazines. Our analysis identifies 26 different topics for the contents in the studied magazines with some examples for each one.
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