Document Type : Original Article
Abstract
We started our studies on women’s literature based on the beauty of their face and how they did their faces. We used Baudrillard’s theoretical way of look towards a consumptive society and using “roup concentrated interview” we studied women who used make up and body products. Based on this as Jean Baudrillard mentioned in a consumptive society we also see with the currency of beauty in the media women start using signs and ideas of beauty for an abstract prosperity. Relying to the high usage of makeup material and the idea of beautifulness in the society we introduce it as a cultural need and “a primary post-modern necessity” and in other words “acute necessity” for women, this leads to the production of “post-modern addiction” among women.
We started our studies from shopping malls and passages which are known as coffee shops and public post-modern domains. In these places instead of using language orders and reasonable thoughts we see shoppers and people in these areas talking about beauty objects .In these special places the beauty and makeup of the face is shown as a post modern matter, which also mentions the hyper of gender in post modern. Post modern hyper-gender matter in beauty and makeup reveals the fact that there is no more a difference seen in the matter of beauty and makeup of women and men, in other words there should be a re-evaluation in the introduction of beauty and makeup as a female specific affair due to its super gender matter.
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