Abstract
This study focused on female experience of watching the Channel Farsi1’s serial, the Victoria. The qualitative method and in-depth interview technique in data collection are used to understand semantic implications of feminine readings. Results show 6 important factors which perusing females to follow the soap: entertainment, alternative gendered patterns which reproduced in the soap, collective participating for interpreting the text which offers a cultural authority to the audiences negotiating it, similar lived experience which shows some proportion among audience’s cultural circumstances, aural familiarity which creates excitement through expressing forbidden vocabulary and phrases according to formal Islamic culture, and closeness of the setting which is produced by camerawork. These 6 factors give female audiences distinctive opportunity of watching, interpreting and pleasure.
Keywords
)