Editorial
Abstract
The media's role today as one of the most important social factors in the transmission of social and cultural heritage and values is nowadays of interest to scientists and social science expert. The role of media consumption and its effects on the schemata and gender role stereotypes in family, social and professional realms is particularly important. On this basis, the main purpose of this paper is to explain the relationship between media consumption and attitudes to women's gender roles in the statistical population of the study.
This study used social survey questionnaires and interview techniques for data collection. A survey of all women between 15 to 65 years in Kashan in 1390 was performed, 400 of whom were selected using Cochran’s formula. Results showed positive relations between media use and attitudes to gender roles. Moreover, the F-test results (F=5/559) confirmed differences between attitudes to gender equality in terms of media use.
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