Document Type : Original Article
Abstract
The purpose of this research is the assessment of the rate of tendency toward enlightenment teachings as well as the effective factors affecting the mentioned tendency among 18-40 year old inhabitant women of Shiraz. Theoretical explanation framework of the research is based upon identity oriented theories explaining social movements. Utilizing multiple cluster sampling, authors selected 400 women randomly and distributed the structured questionnaires among selected sample. On the basis of the results, the average of tendency toward the of enlightenment teachings among statistical sample was %65.13. Furthermore, direct positive correlation was seen between tendency toward the of enlightenment teachings as dependent variable and mass media consumption as one of the research independent variables. In addition to what stated, indirect negative correlation was found between dependent variable and other independent variables including social economical status, age, social capital and religiosity. No significant correlation was found between the dependent variable and cultural capital as the last independent variable of the research. At last, %25 of the research dependent variable variation can be explained through the independent variables.
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