Iranian Association of Cultural Studies & Communication Cultural Studies & Communication 2008-5575 18 66 2022 05 22 Interaction of Lifestyle and Identity in Constructing Youth Digital Subcultures; A Case Study of Iranian Fans of the Korean Music Band EXO Interaction of Lifestyle and Identity in Constructing Youth Digital Subcultures; A Case Study of Iranian Fans of the Korean Music Band EXO 225 249 246535 10.22034/jcsc.2021.522713.2319 FA Abdilkarim Khayami Faculty member of the Faculty of Islamic Education, Culture and Communication, Imam Sadegh University Mohammad Javad Badinfekr PhD student in Culture and Communication, Imam Sadegh University 0000-0002-6807-4386 Journal Article 2021 03 16 In this qualitative study, by studying the Iranian fans of the Korean music group Exo, we have shown the relationship between lifestyle and fan identity in the construction of digital subcultures. Each of the concepts of lifestyle and identity has played a role in creating a new form of virtual communities. In this study, which was conducted using the focus group interview method with a sample of 13 youth and adolescents, we concluded that Exo has an effect on the construction of youth lifestyle and in four components of leisure, cultural consumption priority, the importance of sports and fitness. And modeling in ethics has created a diverse set of meanings. In constructing the advocacy identity, we also reached an important component of advocacy support, which itself has dimensions such as: meanings and functions of Aksu support from the perspective of fans, meanings and functions of Aksu support from the perspective of fans, and the exchange value of support-love between Exo fans and members In this qualitative study, by studying the Iranian fans of the Korean music group Exo, we have shown the relationship between lifestyle and fan identity in the construction of digital subcultures. Each of the concepts of lifestyle and identity has played a role in creating a new form of virtual communities. In this study, which was conducted using the focus group interview method with a sample of 13 youth and adolescents, we concluded that Exo has an effect on the construction of youth lifestyle and in four components of leisure, cultural consumption priority, the importance of sports and fitness. And modeling in ethics has created a diverse set of meanings. In constructing the advocacy identity, we also reached an important component of advocacy support, which itself has dimensions such as: meanings and functions of Aksu support from the perspective of fans, meanings and functions of Aksu support from the perspective of fans, and the exchange value of support-love between Exo fans and members https://www.jcsc.ir/article_246535_240635585cd332f0f05db2049fe5a00f.pdf