Iranian Association of Cultural Studies & Communication Cultural Studies & Communication 2008-5575 7 25 2011 03 01 Cinematic Narration of the Transformation of Everyday Life in Iran (A Case Study on Kimiai Cinema) Cinematic Narration of the Transformation of Everyday Life in Iran (A Case Study on Kimiai Cinema) 149 172 19472 FA Journal Article 2011 08 06 This research attempts to reflect on everyday life in contemporary Iran through cinema. The main question is that how everyday life is, and in its different aspects such as identities, values, lifestyles and individual experiences, narrated in Iranian cinema after and before revolution. To theorize the question, we use Giddens, Chaney, Jenkins, Federestone and Simmel theories to conceptualize the interaction of thw logic of everyday life and heroic morals. This case study is about Kimiai’s cinema (<em>Gavaznha</em> and <em>Eteraz</em>). The findings show that Iranian society in recent decades has witnessed the contest between heroic morals, based on ultimate rationality, and the logic of everyday life, based on instrumental rationality. Kimiai’s cinema narrates the transformation of heroic morals and the logic of everyday life. This research attempts to reflect on everyday life in contemporary Iran through cinema. The main question is that how everyday life is, and in its different aspects such as identities, values, lifestyles and individual experiences, narrated in Iranian cinema after and before revolution. To theorize the question, we use Giddens, Chaney, Jenkins, Federestone and Simmel theories to conceptualize the interaction of thw logic of everyday life and heroic morals. This case study is about Kimiai’s cinema (<em>Gavaznha</em> and <em>Eteraz</em>). The findings show that Iranian society in recent decades has witnessed the contest between heroic morals, based on ultimate rationality, and the logic of everyday life, based on instrumental rationality. Kimiai’s cinema narrates the transformation of heroic morals and the logic of everyday life. https://www.jcsc.ir/article_19472_f70765ff72e4193c7d367beb01088420.pdf