Keywords = Media Mix
Number of Articles: 1

Introducing effective factors in media mix of electoral campaigns (Case of electoral campaigns for Parliament in city of Rasht)

Volume 22, Issue 82, Spring 2026, Pages 415-448

10.22034/jcsc.2023.120303.2071

Yaser Alijani Pourhosseini, Datis Khajeheian, Hamidreza Karkeh Abadi

Cultural Studies & Communication