منابع
اشکانی، مهدی، محمدرحیم اسفیدانی (1395) تأثیر ارتباطات برند مصرفکننده بر بشارت برند تلفن همراه، مدیریت برند، 3 (4)، 157-180.
اکبری، محسن، دوستار، محمد، مسعودیفر، میثم و مهناز نویدی (1398) تأثیر تبلیغات تلویزیونی بر مصرفگرایی و وابستگی عاطفی بین افراد. فصلنامه انجمن ایرانی مطالعات فرهنگی و ارتباطات، 15 (56)، 197-224.
بلوچی، حسین، حسنقلی پور، طهمورث، ملکی مینباش رزگاه، مرتضی و محمدعلی سیاه سرانی کجوری (1394) بررسی تأثیر اعتماد و هویت برند بر بشارت برند،کاوشهای مدیریت بازرگانی، 7 (14)، 59-80.
داوری، علی و آرش رضازاده (1392) مدلسازی معادلات ساختاری با نرمافزار PLS، تهران: انتشارات جهاد دانشگاهی.
فرهنگی، علیاکبر، امیری، مجتبی و نازیلا شفیعیان (1397) طراحی و تدوین الگوی کارکردی رسانههای جمعی کشور ایران با تأکید برتوسعه بر توسعه سرمایۀ اجتماعی - مورد مطالعه معاونت صدای جمهوری اسلای ایران. فصلنامه انجمن ایرانی مطالعات فرهنگی و ارتباطات، 14 (53)، 97-121.
محسنین، شهریار و محمدرحیم اسفیدانی (1393) معادلات ساختاری مبتنی بر رویکرد حداقل مربعات جزئی به کمک نرمافزار SmartPLS: آموزشی و کاربردی، تهران: مؤسسه کتاب مهربان نشر.
Anderson, E. W., Fornell, C., and Lehmann, D. R (1994). "Customer satisfaction, market share, and profitability: Findings from Sweden". The Journal of marketing, 53-66.
Bagozzi, R. P., and Dholakia, U. M (2002). "Intentional social action in virtual communities". Journal of interactive marketing, 16 (2). , 2-21.
Barney, J. B., and Hansen, M. H (1994). "Trustworthiness as a source of competitive advantage". Strategic management journal, 15 (S1). , 175-190.
Becerra, E., and Badrinarayanan, V (2013). "The influence of brand trust and brand identification on brand evangelism". Journal of Product and Brand Management, 22 (5/6). , 371-383.
Bennur, S., and Jin, B (2017). "The mediating role of brand trust and affect in clothing brand loyalty formation: a cross-cultural examination of US and India". The Journal of The Textile Institute, 108 (1). , 1-9.
Berry, L. L (1995). "Relationship marketing of services—growing interest, emerging perspectives". Journal of the Academy of marketing science, 23 (4). , 236-245.
Carrizo-Moreira, A., Freitas-da Silva, P. M., and Ferreira-Moutinho, V. M (2017). "The effects of brand experiences on quality, satisfaction and loyalty: An empirical study in the telecommunications multiple-play service market". Innovar, 27 (64). , 23-36.
Chaudhuri, A., and Holbrook, M. B (2001). "The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty". Journal of marketing, 65 (2). , 81-93.
Chiu, C. M., Huang, H. Y., and Yen, C. H (2010). “Antecedents of online trust in online auctions”. Electronic Commerce Research and Application, 9, 148–159.
Clark, M., Clark, M., Black, H. G., Black, H. G., Judson, K., and Judson, K (2017). “Brand community integration and satisfaction with social media sites: a comparative study”. Journal of Research in Interactive Marketing, 11 (1). , 39-55.
Coelho, P. S., Rita, P., and Santos, Z. R (2018). “On the relationship between consumer-brand identification, brand community, and brand loyalty”. Journal of Retailing and Consumer Services, 43, 101-110.
Corstjens, M., and Umblijs, A (2012). “The power of evil”. Journal of Advertising Research, 52 (4). , 433-449.
Cronbach, L. J (1951). “Coefficient alpha and the internal structure of tests”. psychometrika, 16 (3). , 297-334.
Doney, P. M., and Cannon, J. P (1997). “An examination of the nature of trust in buyer-seller relationships”. the Journal of Marketing, 35-51.
Dwyer, F. R., Schurr, P. H., and Oh, S (1987). “Developing buyer-seller relationships”. Journal of Marketing, 51 (2). , 11–27.
Elliott, R., and Wattanasuwan, K (1998). “Brands as symbolic resources for the construction of identity”. International journal of Advertising, 17 (2). , 131-144.
Fornell, C., and Larcker, D. F (1981). “Evaluating structural equation models with unobservable variables and measurement error”. Journal of marketing research, 39-50.
Gefen, D., Karahanna, E., and Straub, D. W (2003). “Trust and TAM in online shopping:an integrated model”. MIS Quarterly, 27 (1). , 51–90.
Gummerus, J., Liljander, V., Pura, M., and Van Riel, A (2004). “Customer loyalty to content-based web sites: the case of an online health-care service”. Journal of services Marketing, 18 (3). , 175-186.
Habibi, M. R., Laroche, M., and Richard, M. O (2014). “The roles of brand community and community engagement in building brand trust on social media”. Computers in Human Behavior, 37, 152-161.
Ho, C. W., and Wang, Y. B (2015). “Re-purchase intentions and virtual customer relationships on social media brand community”. Human-centric Computing and Information Sciences, 5 (1). , 1.
Jain, N. K., Kamboj, S., Kumar, V., and Rahman, Z (2018). “Examining consumer-brand relationships on social media platforms”. Marketing Intelligence and Planning, 36 (1). , 63-78.
Kaplan, A. M., and Haenlein, M (2010). “Users of the world, unite! The challenges and opportunities of social media”. Business Horizons, 53 (1). , 59–68.
Kawasaki, G (2009). “Interview with Guy Kawasaki. Nathalie Collins, Palo Alto”.
Kawasaki, G (2015). “The art of evangelism”. Harvard Business Review, 93 (5). , 108-111.
Keller, K. L (2012). “Understanding the richness of brand relationships: Research dialogue on brands as intentional agents”. Journal of Consumer Psychology, 22 (2). , 186-190.
Laroche, M., Habibi, M. R., Richard, M. O., and Sankaranarayanan, R (2012). “The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty”. Computers in Human Behavior, 28 (5). , 1755-1767.
Liao, S. H., Chung, Y. C., Hung, Y. R., and Widowati, R (2010, December). “The impacts of brand trust, customer satisfaction, and brand loyalty on word-of-mouth”. In Industrial Engineering and Engineering Management (IEEM). , 2010 IEEE International Conference on (pp. 1319-1323). IEEE.
Lin, H. H., and Wang, Y. S (2006). “An examination of the determinants of customer loyalty in mobile commerce contexts”. Information and management, 43 (3). , 271-282.
Matzler, K., Pichler, E. A., and Hemetsberger, A (2007). “Who is spreading the word? The positive influence of extraversion on consumer passion and brand evangelism”. Marketing Theory and Applications, 18, 25-32.
McAlexander, J. H., Kim, S. K., and Roberts, S. D (2003). “Loyalty: The influences of satisfaction and brand community integration”. Journal of marketing Theory and Practice, 11 (4). , 1-11.
McAlexander, J. H., Schouten, J. W., and Koenig, H. F (2002). “Building brand community”. Journal of marketing, 66 (1). , 38-54.
McConnell, B., and Huba, J (2002). “Creating customer evang elists: how loyal customers become a volunteer sales force”. Dearborn Trade Publishing.
Morgan, R. M., and Hunt, S. D (1994). “The commitment-trust theory of relationship marketing”. The journal of marketing, 20-38.
Muniz, A. M., and O'guinn, T. C (2001). “Brand community”. Journal of consumer research, 27 (4). , 412-432.
Oliver, R. L (1980). “A cognitive model of the antecedents and consequences of satisfaction decisions”. Journal of marketing research, 460-469.
Oliver, R. L., and DeSarbo, W. S (1988). “Response determinants in satisfaction judgments”. Journal of consumer research, 14 (4). , 495-507.
Powers, T., Advincula, D., Austin, M. S., Graiko, S., and Snyder, J (2012). “Digital and social media in the purchase decision process”. Journal of advertising research, 52 (4). , 479-489.
Scarpi, D. (2010). Does size matter? An examination of small and large webbased brand communities. Journal of Interactive Marketing. 24 (1), 14-21.
Schau, H. J., Muñiz Jr, A. M., and Arnould, E. J (2009). “How brand community practices create value”. Journal of marketing, 73 (5). , 30-51.
statista.com/statistics/578364/countries-with-most-instagram-users
Tse, D. K., and Wilton, P. C (1988). “Models of consumer satisfaction formation: An extension”. Journal of marketing research, 204-212.
Valck, Kristine, van Bruggen, Gerrit H., and Wierenga, Berend (2009).
“Virtual communities: A marketing perspective”. Decision Support Systems, 47 (3). , 185–203
Werry, C (1999). “Imagined electronic community: Representations of virtual community in contemporary business discourse”. First Monday, 4 (9).
Westbrook, R. A., and Oliver, R. L (1991). “The dimensionality of consumption emotion patterns and consumer satisfaction”. Journal of consumer research, 18 (1). , 84-91.
Zaglia, M. E (2013). “Brand communities embedded in social networks”. Journal of business research, 66 (2). , 216-223.